
Artist/Director
Kiichi
キイチ
Born in Aizuwakamatsu City, Fukushima Prefecture, lives in Honmoku, Yokohama City. After graduating from university, he worked as a stage actor and advertising designer, then established a design company and was involved in managing other businesses, but he felt uncomfortable with his life and turned to becoming an artist.
while working as a motor-related graphic artist, he is also launching a motorcycle T-shirt brand, "White Tees and Black Moto,'' which focuses on Made in Japan and Japanese ART. The Sky Grade collection, created using Kiichi's unique silkscreen technology, is as deep as an oil painting and as vivid as a watercolor painting. Awakening the original landscape that is sleeping deep within your heart. He also collaborates with domestic and international fashion brands, and produces visuals for motorcycle and automobile manufacturers and related celebrities.
福島県会津若松市出身、横浜市本牧在住。大学卒業後、舞台役者、広告デザイナーを経てデザイン会社を設立、他事業経営に携わったが、人生に違和感を感じアーティストに転向。モーター系のグラフィックアーティストとして活動する傍ら、Made in Japan、Japanese ARTにこだわったモーターサイクルTシャツブランド「白いTシャツと黒いバイク。」を立ち上げる。Kiichiが独自に開発したシルクスクリーン技術で編み出されるスカイ・グラデ・コレクションは、油絵のように深く、水彩画のように鮮やか。心の奥底に眠っている原風景を呼び覚ます。国内外のファッションブランドとのコラボレーションや、二輪、四輪メーカーのイベント、関係著名人のビジュアル制作も手がける。ヨーロッパ随一のモータサイクル・カルチャーイベント「Wheels and Waves」2025年度のビジュアルデザインのアーティストに抜擢される。
Please contact me via DM for the job request/offer.
kiichi@whitetee-blackbike.com
Achievements
Keiichi Tsuchiya
Design and production of the official collection of Keiichi Tsuchiya, a world-famous racing driver known as Drift King. The TRUENO emblem (TOYOTA) and HotVersion logo drawn on my beloved car AE86 have all been approved. In addition, we also handle helmets and logos for embroidery.
HARLEY-DAVIDSON JAPAN
Produced the key visuals for "BLUE SKY HEAVEN 2023," one of the largest motorcycle events in Japan hosted by Harley-Davidson, which will celebrate its 120th anniversary in 2023, and its spin-off event, "BLUE SKY MEETING." It has also been used to develop goods such as T-shirts and stickers, and the pose of the woman depicted in BLUE SKY MEETING is popular on SNS as a fox sign wishing for clear skies. Approximately 9,500 people will visit BLUE SKY HEAVEN 2023.
NISSAN/Nostalgic Hero
Created a T-shirt design for the magazine Nostalgic Hero (Geibunsha) under license from Nissan Motors. Sold exclusively at Pacifico Yokohama as official goods for Nostlgic 2Days, which will be held from February 18th to 19th, 2023.
Helstons
Responsible for the 2022 T-shirt art design for "Helstons", a major motorcycle apparel brand based in Paris, France and operating throughout Europe.
Kochi Tsutaya Bookstore
Held for 2 days at Kochi Tsutaya Bookstore. In addition to art exhibits, there will also be live printing, a T-shirt order event, and more.
RIDECUT
A limited number of collaborative T-shirts depicting the bike owned by biker model Hiromi Toki will be released every other month for one year. It gained popularity for its unique worldview and story.
TOKYO MOTORCYCLE ART SHOW
Held for 8 days at the 6th floor gallery with the full cooperation of Shibuya's landmark "SHIBUYA TSUTAYA". In order to create Japanese-style motorcycle art, we collaborate with calligraphy, mizuhiki, Japanese embroidery, and fashion artists and hold live events each day. Many people attended, not only from the art and motorcycle worlds, but also from all genders, ages, genres, and styles.
Helstons
Responsible for collection design for Helstons, a major motorcycle apparel brand based in Paris, France that operates throughout Europe. We make T-shirts, caps, scarves, etc. Some were imported to Japan, but they were immediately sold out.
W.A.N.T.
Appointed as Japan's representative artist for the British art T-shirt project "W.A.N.T." He was in charge of the design of the motorcycle category, and his "White Tees and black moto'' T-shirt with the motif of the brand mascot "Shirokuro Boy'' became popular.
karma
A collaboration event with Shinnosuke Kazama, a Japanese runner and actor in the Paris-Dakar race, which is said to be the world's toughest off-road race. Presenting art works with the theme of life, death, and reincarnation of motorcyclists. In addition to live printing, we will also offer panel discussions by Shinnosuke Kazama and original coffee drips themed around the event.
Rain or Shine
We hold an annual live print tour in full cooperation with Motorimoda, a motorcycle select shop with stores all over Japan. It started in Chofu and Ginza in Tokyo, and has been held in Nagoya, Kobe, and Fukuoka. He rides around the country with all the luggage necessary for live performances on his own motorcycle.
Hello Motorcycle
"Hello Motorcycle" is an exhibition and sales event set up as a place to show the identity of "white T-shirts and black motorcycles." The event was held in a large cafe (Cafe Super Racer) in Tokyo. At one point, the number of visitors was so high that no one could enter the store.
SEVENTEEN MOTORS
Involved in costume production for the movie "SEVENTEEN MOTORS". We produce T-shirts, jumpsuits, etc.
Production Production: DIAWOKE Co., Ltd.
AKZ
The event was held over two days in the basement of a toy store in Taipei, Taiwan. Together with local supporters, we renovated an underground space that had been used as a warehouse into an all-black experimental space. The exhibition focuses on motorcycle art that gives a sense of Japanese aesthetics.
RIDES
We have rented out the premises of "BIKE BENTO'' in Okuchichibu, Saitama, and are hosting a 1-day motorcycle event with the themes of food, art, and bonds. The event will include live printing and motorcycle art talks with invited guests from the motorcycle industry. Although the venue was in a depopulated area, it attracted more than 400 guests.
10 pieces exhibition
We will be exhibiting at the 10 pieces exhibition, an art exhibition of 10 T-shirts, held at the 1st floor press room of the head office of Kume.JP Industry, a long-established domestic T-shirt manufacturer. Live printing will also be held during the event.
SIROKURO CAFE
First exhibition event. Approximately 20 works will be exhibited in a gallery-like manner for one month at Cafe Flower in Yokohama. On the final day, a live printing and sales event called "SIROKURO CAFE" was held.