Artist／Director



Kiichi

キイチ

Born in Aizuwakamatsu, Fukushima, and currently based in Honmoku, Yokohama.
After graduating from university, he worked as a stage actor and advertising designer before founding his own design company and engaging in multiple creative ventures. However, a growing sense of questioning?“What do I truly want to express?”?led him to transition into life as an artist.

He began his career as a graphic artist centered on motorcycle culture, and in 2010 launched the motorcycle T-shirt brand “White Tees and Black Moto.”, dedicated to Made in Japan craftsmanship and Japanese art. Each piece is hand-printed on high-quality domestic T-shirts manufactured by Kume Seni, a textile company with over 80 years of history. The brand’s unique expression and exceptional quality have earned it a loyal following among motorcycle and art enthusiasts alike.

As the brand grew, his reputation as an artist also flourished. He has collaborated with iconic names in the motor industry, including Harley-Davidson, DUCATI, SHOEI, and Keiichi Tsuchiya, bridging the worlds of art, fashion, and motorcycles while sharing his distinct aesthetic across Japan and abroad.

In 2025, he was selected as the official visual artist for “Wheels and Waves,” Europe’s largest motorcycle culture event, drawing global attention to his work.

That same year, in response to the growing demand for his artwork, he founded a new apparel brand, “GRAT.” Through this brand, he continues to explore the fusion of art and motorcycle culture?pursuing expression where individuality and craftsmanship intersect.

福島県会津若松市出身。横浜市本牧在住。
大学卒業後、舞台役者、広告デザイナーを経てデザイン会社を設立し、複数の事業に携わる。 しかし、次第に「本当に自分が表現したいものは何かという違和感を抱き、アーティストへと転身。

モーターカルチャーを軸としたグラフィックアーティストとして活動を開始し、2010年には、Made in JapanとJapanese ARTにこだわったモーターサイクルTシャツブランド「白いTシャツと黒いバイク。」を立ち上げる。
80年以上の歴史をもつ久米繊維工業製の高品質な国産Tシャツをベースに、バイクカルチャーをモチーフとしたデザインを一点ずつ手刷りで仕上げ、その独自性とクオリティの高さから多くのファンを獲得。

ブランドの成長とともにアーティストとしての評価も高まり、Harley-Davidson、DUCATI、SHOEI、土屋圭市らモーター業界の象徴的存在とも数多くのコラボレーションを展開。国内外のブランドやメーカーを横断し、独自の世界観を発信している。 そして2025年、ヨーロッパ最大のモーターサイクル・カルチャーイベント「Wheels and Waves」の公式ビジュアルアーティストに抜擢され、世界的に注目を集める。

同年、アートワークへの関心が高まる中、初のイラストレーション展を開催。幅230×高さ171cmのキャンバスに、マジック一本で描き上げたライブドローイング作品は、後に代官山 蔦屋書店で110万円で購入され、作家としての新たな一歩を刻んだ。
さらに自身のアパレルブランド「GRAT」を立ち上げ、アートとモーターカルチャーの融合をテーマに活動を続けている。

Please contact me via DM for the job request/offer.
kiichi@whitetee-blackbike.com

Achievements



WHEELS AND WAVES 2025
I worked on the main visual and the design of each race for Wheels and Waves 2025 to be held in Biarritz, France. While incorporating Japanese expressions, its modern and delicate touch was well received, and it was also adopted on official helmets, skateboards, T-shirts and magazine covers.
click here





THE 2ST TAKE (solo exhibition)
It was held for about 3 months at the 56DESIGN showroom produced by former MOTO GP rider Shinya Nakano. The live drawing work drawn with a single oil-based pen attracted many fans. It took a total of 30 hours to complete the work. After the completion of the work, a reception party was also held and it was crowded.
click here





DUCATI JAPAN
The key visual for Ducati's largest event in Japan, "DUCATI DAY 2025," and the T-shirt design for SCRAMBLER DUCATI. After the key visual for "DUCATI DAY 2025," created with the image of a masquerade ball, was completed, various collections were produced, and the T-shirts sold out in an instant, causing a huge response.





Keiichi Tsuchiya
Design and production of the official collection of Keiichi Tsuchiya, a world-famous racing driver known as Drift King. The TRUENO emblem (TOYOTA) and HotVersion logo drawn on my beloved car AE86 have all been approved. In addition, we also handle helmets and logos for embroidery.





HARLEY-DAVIDSON JAPAN
Produced the key visuals for "BLUE SKY HEAVEN 2023," one of the largest motorcycle events in Japan hosted by Harley-Davidson, which will celebrate its 120th anniversary in 2023, and its spin-off event, "BLUE SKY MEETING." It has also been used to develop goods such as T-shirts and stickers, and the pose of the woman depicted in BLUE SKY MEETING is popular on SNS as a fox sign wishing for clear skies. Approximately 9,500 people will visit BLUE SKY HEAVEN 2023.





NISSAN/Nostalgic Hero
Created a T-shirt design for the magazine Nostalgic Hero (Geibunsha) under license from Nissan Motors. Sold exclusively at Pacifico Yokohama as official goods for Nostlgic 2Days, which will be held from February 18th to 19th, 2023.





Helstons
Responsible for the 2022 T-shirt art design for "Helstons", a major motorcycle apparel brand based in Paris, France and operating throughout Europe.





Kochi Tsutaya Bookstore
Held for 2 days at Kochi Tsutaya Bookstore. In addition to art exhibits, there will also be live printing, a T-shirt order event, and more.





RIDECUT
A limited number of collaborative T-shirts depicting the bike owned by biker model Hiromi Toki will be released every other month for one year. It gained popularity for its unique worldview and story.





TOKYO MOTORCYCLE ART SHOW
Held for 8 days at the 6th floor gallery with the full cooperation of Shibuya's landmark "SHIBUYA TSUTAYA". In order to create Japanese-style motorcycle art, we collaborate with calligraphy, mizuhiki, Japanese embroidery, and fashion artists and hold live events each day. Many people attended, not only from the art and motorcycle worlds, but also from all genders, ages, genres, and styles.



Helstons
Responsible for collection design for Helstons, a major motorcycle apparel brand based in Paris, France that operates throughout Europe. We make T-shirts, caps, scarves, etc. Some were imported to Japan, but they were immediately sold out.





W.A.N.T.
Appointed as Japan's representative artist for the British art T-shirt project "W.A.N.T." He was in charge of the design of the motorcycle category, and his "White Tees and black moto'' T-shirt with the motif of the brand mascot "Shirokuro Boy'' became popular.





karma
A collaboration event with Shinnosuke Kazama, a Japanese runner and actor in the Paris-Dakar race, which is said to be the world's toughest off-road race. Presenting art works with the theme of life, death, and reincarnation of motorcyclists. In addition to live printing, we will also offer panel discussions by Shinnosuke Kazama and original coffee drips themed around the event.





Rain or Shine
We hold an annual live print tour in full cooperation with Motorimoda, a motorcycle select shop with stores all over Japan. It started in Chofu and Ginza in Tokyo, and has been held in Nagoya, Kobe, and Fukuoka. He rides around the country with all the luggage necessary for live performances on his own motorcycle. 





Hello Motorcycle

"Hello Motorcycle" is an exhibition and sales event set up as a place to show the identity of "white T-shirts and black motorcycles." The event was held in a large cafe (Cafe Super Racer) in Tokyo. At one point, the number of visitors was so high that no one could enter the store.





SEVENTEEN MOTORS
Involved in costume production for the movie "SEVENTEEN MOTORS". We produce T-shirts, jumpsuits, etc.
Production Production: DIAWOKE Co., Ltd.





AKZ 
The event was held over two days in the basement of a toy store in Taipei, Taiwan. Together with local supporters, we renovated an underground space that had been used as a warehouse into an all-black experimental space. The exhibition focuses on motorcycle art that gives a sense of Japanese aesthetics.





RIDES
We have rented out the premises of "BIKE BENTO'' in Okuchichibu, Saitama, and are hosting a 1-day motorcycle event with the themes of food, art, and bonds. The event will include live printing and motorcycle art talks with invited guests from the motorcycle industry. Although the venue was in a depopulated area, it attracted more than 400 guests.





10 pieces exhibition
We will be exhibiting at the 10 pieces exhibition, an art exhibition of 10 T-shirts, held at the 1st floor press room of the head office of Kume.JP Industry, a long-established domestic T-shirt manufacturer. Live printing will also be held during the event.




SIROKURO CAFE 
First exhibition event. Approximately 20 works will be exhibited in a gallery-like manner for one month at Cafe Flower in Yokohama. On the final day, a live printing and sales event called "SIROKURO CAFE" was held.